The new mini brief for Creative Business was to create a new type of cereal or cereal bar which was original and new.
Although the idea of this project was to work as a team, groups didnt materialise due to absence, illness and also reflection on the performance of the team I was in for the the last project. So I took it upon myself to research and come up with ideas for a new and exciting breakfast cereal.
I firstly began to research different cereals on the internet and looked into what parents expected in the cereals they fed to their children, some of these factors were; healthy, nutritious, filling, low salt and sugar yet also appealing and tasty.
To come up with my target audience I started to look closer to home and thought about how I could introduce students to eating healthy breakfasts and gaining the vitamins and nutrients that are important for study. As students live a fast paced rushed life style I settled on designing a cereal bar, as they are easier to 'grab and go' on the run.
I also looked at different packaging and decided on a colour scheme which would entice the student audience, including bright colours, funky logo and shiny foil wrapper.